OUR STORY

Not too many years ago, the face of marketing was entirely different. Businesses would reach their target audiences by advertising on TV, in magazines, in newspapers, on the radio, or billboards. Fast-forward to now, and many of these traditional marketing pathways have either shrunk significantly or disappeared entirely. Digital marketing, today, is by far the most effective way to establish your brand’s identity, to reach your target audience, and to bring new customers into the fold. At The Spoke Agency, our job is to help you master this process and every step it involves.

Our Goal

Our mission is to support your mission. We exist to give businesses the tools they need to be successful. We want to give your brand the reach, recognizability, engagement, and overall geniality that is necessary to catch the eyes of the marketplace and get them to pay attention.

How We Do What We Do

Our specialized digital marketing experts in Dallas use a variety of different tools and tactics to boost your brand’s online presence. While digital marketing is a vast and complex concept, we tend to split our approach across six equally important categories.

• SEO: Contrary to what many people believe, search engine optimization (or SEO) is about more than just keywords. It’s about researching and understanding your target audience. It’s about selecting specific terms or phrases that your prospective customers are searching on Google. It’s about metadata. It’s about website design. It’s about high-quality content. It’s about hyperlinks. It’s about social media shares. It’s about bounce rates and conversion rates and a dozen other analytics. In short, SEO is the combination of so many different factors into a very deliberate strategy aimed at giving your website more visibility and driving more people to visit it. We juggle all these factors, utilizing a mix of on-page and off-page strategies to optimize your pages for maximum search engine impact.
• Local Presence Management: Keywords can tell a search engine what your business is, but how do you make sure the Googles and Yahoos of the world know where you are? Local presence management focuses on updating directory listings, map listings, online review sites, social accounts, and online data aggregators to make sure that all address, location, and contact data is accurate. Updating and synchronizing these data sources not only eliminates any confusion when customers want to find your business specifically, but also improves your chances of showing up on more general local searches, phone searches, or Google Maps searches.
• Web Design: You know that old phrase “Never judge a book by its cover?” You can bet that many, many consumers are judging businesses by their websites every single day. Websites that look old, outdated, dull, or confusing have higher bounce rates than sites that are visually enticing, easy to read, and simple to navigate. Load speeds and mobile responsiveness are crucial, too. We can help you devise a website that makes sense for your brand and plays by all the latest rules and expectations of web design.

• Content Marketing: High-quality web content improves dwell rates, conversion rates, social shares, link clicks, brand trust and loyalty, customer engagement, and more. We will work with you to develop a deliberate content strategy aimed at giving customers the resources they need.
• Digital Analytics & CRO: A digital marketing campaign without robust analytics is doomed to fail. In addition to all the work we do to enhance your web presence, we also keep an eye on the metrics to monitor performance and determine where our strategies are paying off and where they are missing the mark. From there, we can adapt and tweak our approach to deliver stronger CRO or conversion rate optimization.

• Video Marketing: According to many digital marketing experts, video marketing is the future. We can help you film, edit, and compile professional-grade video content that nicely complements the rest of your content marketing strategy.

Contact Our Team Today

Are you interested in learning more about what we do, or about how our comprehensive digital marketing strategies can benefit your business? Get in touch today to start a conversation.