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CONTENT MARKETING

Content Marketing

Much is made in the world of digital marketing about SEO and the importance of getting people to visit your website. Once visitors have moved from Google to your site, though, what happens? How do you move them through the funnel and toward a conversion? Content marketing is the answer. Quality content that answers customer questions, provides valuable information, and presents your brand in a positive and authoritative light drastically increases your chances of keeping those visitors and turning them into paying customers. At The Spoke Agency, we help businesses understand and harness the power of that old marketing mantra: content is king.

Why Content Matters

Content marketing is one of the cheapest forms of “advertising” or “marketing” available to your brand. It also delivers one of the highest returns on investment. Producing high-quality, informative, compelling content costs less than buying a TV spot or paying for a billboard. But where those forms of advertising are inherently temporary, quality content can be the gift that keeps on giving. A single piece of evergreen content can bring visitors to your site for years to come. Even more time-sensitive material can boost the impact and engagement of your email marketing and social media marketing. Perhaps best of all, quality content helps build your brand as a trusted authority in your industry or marketplace—a perception with an incalculably high value.

OUR PROCESS

Strategy

Our Dallas content marketing experts will work with you to understand your brand, get to know your target audience, research your buyer personas, and set goals for your content marketing campaign. From there, we can develop a comprehensive content strategy tailored to your brand, your customers, and the messages you want to send.

Development

We develop content on your behalf, per the content calendar we draft during our strategy sessions. Each piece of content will be thoroughly researched and professionally written to put your brand in the best light possible. Of course, you will have opportunities to review and revise before publishing it on your website.

Optimization

We are a full-service digital marketing agency, which means we have people on our staff who specialize in the many different aspects of selling a brand online. Our content marketers regularly work with our SEO team to make sure each piece of content is appropriately targeted and optimized toward specific keywords and topics.

Distribution

We take care of publishing and managing your content so that you don’t have to spend hours navigating the backend of your website. We also make sure to distribute your content on all your brand’s various platforms—from your email newsletter to social accounts on Facebook, Twitter, LinkedIn, and more.

Reporting

We track key analytics for each piece of content we produce for your business. Not only will our reports give you a clear sense of how your content marketing strategy is impacting factors such as website traffic, dwell times, and conversions, but it will also help us identify trends about your audience that make it easier for us to craft well-performing content.

Contact Us Today

Quality landing pages, product pages, blog posts, FAQ posts, tutorials, how-to guides, and other content can turn your website from a marketing tool into a trusted hub of resources for potential customers or clients. Sit down with our team at The Spoke Agency today to learn more about how our content marketing services can benefit your business.

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