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DIGITAL ANALYTICS & CRO

Analytics & CRO

No digital marketing campaign can succeed without a strong backbone of digital analytics and CRO (conversion rate optimization). At The Spoke Agency, analytics and CRO factor into every single service we provide. Whether you hire us for SEO, web design, or content marketing, we will track and review metrics consistently to assess the impact of our campaigns and to see if there are tweaks we could make to improve their ROI. We can also provide these services as a standalone if you are thinking about tweaking your digital marketing campaign but need a baseline to determine where to start.

What We Do

Track

Whether you are hiring us for an audit of your website or eager to learn how our content marketing services have affected your site performance, we start by tracking key analytics about your website. From simple page performance metrics (views, visitors, bounce rate, time on page, etc.) to more advanced measurement tools (heat maps, A/B testing, etc.), we will implement multiple strategies to measure the success of your site.

Analyze

Based on key analytics, we go back to the drawing board and analyze your website (or specific pages), seeking to identify both positive and negative elements. On pages with strong performance, what factors are driving conversions or long dwell times? On pages that aren’t performing, where are you losing your visitors? A thorough analysis helps us identify areas for improvement and set goals for the next stage of your digital marketing.

Optimize

We set goals for your campaign based on findings from our analysis round. Next, we implement, using what we’ve learned to tweak your pages and optimize them for stronger performance in the future. Our ultimate mission is to turn your website into a powerful, high-conversion marketing asset that funnels both dollars and loyal customers toward your business.

Valuable Audits

We get it: every business only has a finite amount of money in its marketing budget and must spend those dollars wisely. Starting a new digital marketing campaign with a thorough audit of your site’s performance will give you (and us) a sense of what we need to do, and where you should allocate the majority of your budget.

Trusted Partnerships

With many of our clients, we aren’t just a one-off service provider, but a trusted partner. Many businesses work with our team on an ongoing basis to build and implement their digital marketing strategies, to track the performance of their online efforts, and to tweak and build out those campaigns on a long-term, continuous basis. We would be more than gratified to establish this type of partnership with your brand.

Industry Best Pratices

Our digital marketing team members stay consistently dialed into what is going on throughout the online and digital marketing space. Their devotion to learning, mastering and implementing the latest trends, technologies, and best practices allow us to stay at the cutting edge of competitive parts of the industry—from SEO to content marketing.

Contact Us Today

When was the last time your website got a refresh? If it’s been a few years, or if you don’t see the conversion rates you want, give us a call at The Spoke Agency. We can audit your site, deliver some useful digital analytics for you to review, and build a CRO strategy aimed at building toward the future.

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